I am excited to reconnect with the brand team at Unitec as they embark on a journey to refresh and re-implement the Unitec brand. This opportunity comes at a pivotal moment following the announced disestablishment of Te Pūkenga.
2023
15.11.23
NEW WORK
Anura exhibits at Metstrade 2023
Amsterdam becomes the stage for Anura's global debut as it presents its state-of-the-art amphibious system at the biggest B2B leisure marine equipment show. We have collaborated to design an innovative product display and produce branded graphics, video content and apparel for the exhibiting team at the New Zealand pavilion.
06.09.23
NEW CLIENT
New staff intranet for Auckland Eye
Auckland Eye, leading Eye Care Specialists have appointed FutureLab Digital and Thinkable to design and build their first staff intranet. The platform's features will make it esier to access applications, 'keep an eye' on live announcements, news and events, and streamline internal communications.
30.03.23
NEW CLIENT
Brand story booklet crafted for Mānuka Health
Delighted to be working with leading global Mānuka honey brand. We've designed a special enagement piece for customers in Germany, that tells their incredible story.
06.03.23
NEW WORK
Thinkable rebrands Ministry of Textiles
Auckland based boutique textile wholesaler has tasked us with updating their brand to appeal to a growing design and interior specifier audience. We've created a new identity, collateral, packaging and the new site is in production.
06.03.23
NEW WORK
Thinkable partners with Gattaca
Excited to announce my partnership with global marketing, creative and PR group, Gattaca. "Looking forward to working with Dan and team to leverage his expertise in branding and design. By combining our strengths, we can offer clients a unique and powerful suite of services, calibrated for commercial success." — Warwick Peterson, Commercial Director, Gattaca Group
2022
10.12.22
NEW CLIENT
Brand created for NZ engineering startup, Vertcl
I have developed a positioning strategy, brand name, and identity for the engineering startup, who specialise in lifting. Vertcl are developing innovative crane solutions to reduce costs and save time on large-scale construction sites.
29.09.22
NEWS
ŌKU wins MWDI 2022 Business Award
Congratulations to Helen Paul-Smith, co-founder of ŌKU NZ, who has won the marketing and sales category at this year’s Māori Women’s Development Incorporated (MWDI) 2022 Business Awards. "Dan has been imperative in developing the ŌKU NZ brand and our business would not be where it is today without his input and support." — Helen, ŌKU NZ
05.06.22
NEW WORK
Regional workforce plans designed for MBIE
I have enjoyed working with the Regional Skills Leadership Groups at the Ministry of Business, Innovation and Employment (MBIE). We collaborated with the Tāmaki Makaurau, Wāikato and Bay of Plenty Leadership teams to design three comprehensive Regional Workforce Plans that identify priority sectors and solutions for each of the regions.
03.04.22
NEW WORK
Anura launches new brand and site
I have been working closely with the team at Anura (formerly known as Orion Marine) to rename the business and enhance their brand in the marine manufacturing market. We've just launched their first website to showcase their cutting-edge amphibious tech, marking a new milestone for the company.